Digital hiring landscape, even the most exciting job won’t attract the right candidates if no one sees it. With thousands of job listings posted daily across the UK, especially in talent-rich markets like London, visibility is everything. That’s where SEO Search Engine Optimisation comes in.
At Resource Provider Ltd, we help employers across the UK write job descriptions that not only sound compelling but are also structured to perform well on job boards, Google searches, and recruitment platforms. Here’s how you can optimise your listings for search without losing the human touch.
Why SEO Matters in Job Descriptions
Search engines don’t just rank websites they also rank job ads. If your listing isn’t written with keywords and structure in mind, it might never appear in front of the talent you want to reach. That’s especially important in London, where the volume of jobs is high and competition fierce.
The good news? You don’t need to be an expert in algorithms to write SEO-friendly job descriptions. You just need to be clear, strategic, and intentional.
Use the Right Keywords in the Right Places
Start by using job titles that candidates actually search for. Use common terms like Software Engineer, Marketing Executive, or Project Manager. Avoid internal or vague job titles like Tech Ninja or Digital Guru.
Place the title in:
- The main headline
- The first sentence of your opening paragraph
- One or two subheadings, if possible
Then, sprinkle related keywords naturally throughout the job description. For example, a job in central London for a software role might include terms like:
- Software Engineer London
- Hybrid tech jobs UK
- JavaScript, React, Python
- Tech startup Shoreditch
But be careful avoid keyword stuffing. It should read smoothly to a human as well.
Write for Readability and Structure
Search engines and candidates prefer well-structured, skimmable content. Use:
- Headings and subheadings
- Bullet points for responsibilities and requirements
- Short paragraphs (2–3 lines max)
- Bold for important phrases
This format is not only SEO-friendly, but it also improves user experience, especially on mobile. With many London jobseekers browsing from their phones on the go, this matters more than ever.
Include Location and Flexibility Details
Always state the location clearly, even if the role is remote or hybrid. Many candidates filter by location or commute range, and including this info boosts your ad’s search performance.
For example:
- Hybrid – 2 days/week in our London Bridge office
- Remote (UK-based applicants only)
- On-site role in Canary Wharf
If the role offers flexible working or hours, mention that early in the listing. These keywords are highly searched and valued by today’s jobseekers.
Optimise Your Meta Description
If your listing goes on your own company website, remember to optimise the meta description the small snippet that appears under the title on Google search results. Keep it under 160 characters and include the job title, location, and one compelling reason to click.
Example:
“We’re hiring a Marketing Executive in London. Join a fast-growing team with hybrid work and clear career growth.”
Refresh and Repost Regularly
Google and many job boards reward freshness. If your job listing has been up for more than 30 days, it may drop in visibility. Consider updating the post or reposting it with a new date to maintain ranking.
Also, updating content even slightly can help you fine-tune your messaging based on what’s working (or not) in terms of applicant flow.
Balance SEO with Human Appeal
Don’t forget: your first goal is to connect with a candidate, not just rank higher in search. That means:
- Writing in a friendly, conversational tone
- Explaining the role’s impact and purpose
- Avoiding robotic, keyword-heavy phrasing
SEO gets you seen. Good writing gets you hired.
Final Thoughts
A great job description in 2025 needs to do two things at once: rank well and read well. With the right balance of search-friendly keywords, clear formatting, and human-centred content, your listing can rise to the top of the pile and bring the right candidates with it.
At Resource Provider Ltd, we help companies across the UK and especially in London optimise their hiring content for both visibility and connection. If your roles aren’t attracting the attention they deserve, we can help you get found first and get hired fast.