Let’s be honest most cover letters go unread. Some are copied from templates. Others just repeat what’s already in the CV. But in London’s competitive job market, a well-crafted cover letter isn’t a formality. It’s your chance to make a personal connection before the interview invite.
At Resource Provider Ltd, we’ve helped candidates across the UK turn simple cover letters into standout introductions. Here’s how you can do the same.
Why London Employers Still Care About Cover Letters
Even in 2025, many hiring managers still read them especially when it comes down to choosing between two equally qualified candidates. A thoughtful cover letter tells an employer three important things:
- You’ve researched the company
- You know how to communicate professionally
- You genuinely care about the role
That’s more than an AI-optimised CV can do.
Start Strong: Make It About Them, Not You
Avoid opening with clichés like “I’m writing to apply for the role of…” Instead, show that you’ve done your homework.
Example:
“As a long-time admirer of [Company Name]’s commitment to green urban design, I was excited to see a role that combines sustainability and strategic planning.”
You’ve already set yourself apart because most candidates won’t bother.
Make It Role-Specific
Every job is different, so every cover letter should be too. Use the job description as your guide and focus on where your skills directly align. Avoid rehashing your CV. Instead, highlight a few relevant achievements and link them to what the company needs.
Example:
“In my previous role at a London-based fintech firm, I led a team that reduced onboarding time by 40% a project that directly supports your focus on customer experience.”
Show Enthusiasm (Without Overdoing It)
British hiring managers don’t always respond well to over-the-top enthusiasm. Be confident, but keep your tone professional and grounded. You’re interested in the role not desperate.
Avoid phrases like:
- “This is my dream job”
- “I will be an invaluable asset”
Instead try: - “I’m particularly drawn to this role because…”
- “I believe my background in [X] aligns well with your current priorities”
Keep It Brief and Clean
One page is enough. Ideally three short paragraphs plus a closing line. Bullet points can help break up text, but don’t overuse them. Use a simple, readable layout with plenty of white space.
Always Personalise the Greeting
If possible, avoid “Dear Sir/Madam.” Take a few minutes to find the hiring manager’s name on LinkedIn or the company site. If you can’t, use “Dear [Team Name] Hiring Team” or “Dear [Department] Manager.”
End With Purpose
Don’t just say “I look forward to hearing from you.” Show you’re ready to take the next step.
Example:
“I’d welcome the opportunity to discuss how my experience in team leadership and stakeholder communication could support your goals this quarter.”
Then sign off simply:
Kind regards,
[Your Name]
Final Thought
A great cover letter doesn’t just summarise your CV it brings it to life. In a sea of applications, it can be the moment that makes a recruiter pause, smile, and move you to the “yes” pile.
At Resource Provider Ltd, we guide UK jobseekers on how to write cover letters that open doors especially in London’s fast-moving sectors like finance, tech, marketing, and consulting.